Er zijn drie belangrijke redenen om 'outdoor' narrowcasting (ook) te overwegen:
1. Meer potentiele kijkers/klanten
2. Minder concurrerende schermen
3. Bereik van (nog) niet-klanten
De onderbouwing van deze stelling is te lezen bij EzineMark.com:
Digital signage is now a common sight in indoor locations such as shopping malls, transport hubs and retail stores, but more and more advertisers are taking these advertising screens and placing them outdoors in a bid to generate even more notice for their brand or promotions.
Outdoor digital signage is a natural progression in the digital out of home industry and there are several good reasons for taking a screen outdoors: